Utilizing Performance Brokerage Services, Redding Harley-Davidson has been sold by the Wright Family to Rami Yanni of Wise Riders/Wise Auto Group. Established in 1977 by David and Robyn Wright, the business has been family-owned and operated for 46 years. In 2012, David and Robyn’s son, Ernie, and his wife, Jesica, joined as co-owners to continue their family’s legacy. However after over four decades of ownership, the Wright family has decided to retire and hit the open road with their riding community.
“"It's hard to believe it's been over 7 years since George Chaconas of Performance Brokerage Services introduced me to my first Harley-Davidson dealership,” says Yanni. This acquisition brings Wise Auto Group’s total to seven Harley-Davidson dealerships in California and Nevada. 5 of which have been brokered by PBS. “Their professionalism, industry expertise, experience, and most importantly, their ability to help manage the transition and sale for a family business of almost 50 years is unparalleled in the industry. I would highly recommend George Chaconas and Courtney Bernhard and the entire PBS team if you're considering selling your dealership!"
Following the sale, David Wright commented, “Using Performance Brokerage Services was an absolute treat. George Chaconas and Courtney Bernhard were extremely professional and kept us informed throughout the entire process. The sale of our business was smooth and we were able to contact Courtney anytime with questions or concerns. She was quick to respond and had an understanding of the emotions we felt selling our family business after 46 years.”
“It’s never easy when a multi-generational dealership contemplates selling,” Chaconas remarked. “Fortunately, the family at Redding Harley-Davidson, who didn’t have a succession plan, saw the benefit and value of engaging us to successfully guide them throughout the very complicated buy-sell process. I would like to thank and congratulate my partner, Courtney Bernhard, on a great job facilitating another sale. Good luck to the Wright Family on the next chapter in their lives. We look forward to helping Wise Auto Group and Wise Riders expand.”
Bernhard added, “I appreciate the Wright Family, David, Jesica, and Ernie for trusting me to guide them through the sale of their Harley-Davidson dealership after 46 years. Digesting the numbers and going through the process is only a small part of the transaction, while preparing for the rollercoaster of emotions when closing the chapter after four and a half decades can be overwhelming. I hope they can now enjoy the open roads on their bikes with the customers and friends they have built along the way. I wish Rami Yanni and his team continued success as they add to their successful group of dealerships.”
Over the past 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year.
The dealership remains at its current location at 1268 Twin View Boulevard in Redding, California but the new Shasta Harley-Davidson signage is set to go up August 26.