Noting that it was a good time to walk away from the dealership he launched in 1977, Rupert Dance has sold Freedom Cycle to Joel Wheeler from MOMS Motorcycle group. In those years the dealership has grown to become a full-service dealership serving central New Hampshire and boasting the largest indoor showroom in New England. After 45 years in business, Dance decided to leave his legacy to the MOMS dealership group to carry on the dealership's mission of providing the highest degree of product knowledge of motorcycles and snowmobiles to its consumers.
"It is with much appreciation and gratitude that we helped Rupert Dance retire after 45 years of successful ownership at Freedom Cycle Center along with the help of my partner, Courtney Bernhard." says George Chaconas. "When I first met Rupert and his partner Leslie, Rupert brought his dog Ruby whom he adored and had spent many years at the dealership by his side until her passing. Rupert knew he didn't have a succession plan and I am grateful for the opportunity to guide Rupert in liquidating his largest asset and pass his legacy to Joel Wheeler and the team at MOMS. I wish the MOMS team success as they continue building their powersports portfolio in New England."
MOMS, a leader in New England powersports, has been family-owned and operated since 1973. The MOMS family has expanded their business across New Hampshire, New York, Massachusetts, Connecticut and Maine, currently operating 10 locations. "I want to personally thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for introducing me and our team at MOMS to acquire Freedom Cycle. MOMS President, Joel Wheeler, comments,
"They were very professional and diligent in helping us buy the multi-line powersports dealership and real estate from long-time retiring owner Rupert Dance. George and Courtney knew Freedom Cycle was a very complimentary and strategic fit for our growing platform of powersports dealerships in New England since 1973. I look forward to working with George and Courtney again soon!"
The dealership will remain at its current location at 110 Manchester Street in Concord, New Hampshire.