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  • Dealernews
  • Apr 10, 2024

Kache, 22-23 50CC 4-6 Colorado State Champion alongside Ron Lang and siblings Gauge and Kamea.



With more than five decades in business, Sun Harley-Davidson is Colorado’s oldest Harley dealership… and still one of the largest footprints The Motor Company has, operating out of a 36,000 square foot facility. And its metric counterpart — Sun Enterprises — is Colorado’s largest powersports dealership, period. This 76,000 square foot facility occupies five acres of land and was named Can-Am National Dealer of the Year in 2018.  In a deal made by Performance Brokerage Services and owners Kathleen and JR Simmerman, along with their operating partner Ron Lang, have sold both dealerships to Sun Powersports Investments, LLC.

“It was very exciting and challenging advising on the sale of this family-owned and operated business of over 50 years as they did not have a succession plan,” says Performance Brokerage Series Senior Partner, George Chaconas. This was an extremely difficult transaction with many moving parts that required a lot of finesse and expertise. After courting multiple qualified buyers, we identified the perfect unique buyer committed to continuing the strong legacy built by the sellers. I am optimistic that the new ownership will do a great job supporting the long-term employees and loyal customers that have been associated with the dealerships for many decades.”

“It took a lot of hands on deck to get the deal done, and I appreciate everyone involved that saw it through to the finish,” adds PBS partner Courtney Bernhard. “After spending 2 full days at the closing, it was very apparent how important the employees and customers meant to Ron Lang and JR Simmerman. Best wishes to the sellers in their retirement and I look forward to working with the buyers on growing their portfolio in the near future.”

Sun Harley-Davidson will continue operating under the same name, but has future plans to eventually relocate to a brand new state-of-the-art Fuel facility. Sun Enterprises will continue operating under the same name and will remain at its current location.

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