Moose Lake Implement & Sport — a family-owned and operated shop in Minnesota since 1941 — is now part of the Northland Lawn, Sport & Equipment family of dealerships. Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Moose Lake Implement & Sport in Minnesota from James and Andrew Gassert.
The sale of our business was well planned thanks to Courtney Bernhard and Performance Brokerage Services,” said Andrew after the sale closed. “Their expertise made the entire process smoother, and we knew what to expect at every stage. Courtney found a buyer with similar principles that will continue to serve our customers well.”
“I truly appreciate being able to represent the Gassert family in the sale of their powersports dealership,” added Bernhard. “Andrew Gassert was engaged and very diligent throughout the entire process, which helped make it a very smooth transaction. The buyers were equally amazing to work with and I couldn’t have asked for a better group all around to continue the legacy of Moose Lake Implement & Sport.”
The dealership provides powersports and outdoor equipment including John Deere, Can-Am, Honda, Polaris, Ski-Doo, Stihl and Toro, as well as serving a pillar in the local community. The dealership is dedicated to supporting their local schools and community. They support Ducks Unlimited, Pheasants Forever, Quality Deer Management Association (QDMA), Ruffed Grouse Society, and Rocky Mountain Elk Foundation, and are members of Minnesota United Snowmobilers Association, All-Terrain Vehicle Association of Minnesota, Minnesota Deer Hunters Association, and Evergreen PAC (Pine, Aitkin and Carlton) ATV Club.
Although known for its Harley-Davidson deals, Performance Brokerage Services makes connections in multiple markets. In fact, during the past five years, Performance has advised on the sale of more than 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year. George C. Chaconas, Senior Partner and Courtney A. Bernhard, Partner, of the Southeast Office for Performance Brokerage Services were the exclusive advisors for this transaction.
“Having completed a half dozen acquisitions over the past 10 years, working with Courtney and Performance Brokerage Services made our most recent acquisition the smoothest yet,” claimed Michael Lafontaine of Northland Lawn, Sport & Equipment. “She understood the nuances of working with multiple manufacturers and helped guide the parties through the twists and turns of a typical transaction. We look forward to working with Courtney on future deals and would highly recommend her to buyers and sellers alike.”
Moose Lake Implement & Sport will be renamed Northland Lawn, Sport & Equipment and will remain at 504 Industrial Road in Moose Lake, Minnesota.