Did you hear? The National Powersports Dealer Association was sounding off at AIMExpo. The stated goal of the powersports industry’s first trade show in more than two years was to connect, engage and unite the industry. Coincidently that message aligns closely with the PURE (Promote, Unite, Represent, Educate) efforts of the newly formed NPDA. AIMExpo provided the perfect platform for the group to present the concept to their fellow dealers.
“A national organization for dealers and by dealers is something our industry has clearly needed for a long time," says NPDA Chair Bob Althoff, Farrow Harley-Davidson, Columbus, OH. "With a goal of promoting retail excellence, NPDA will provide leadership, research, training, group purchasing benefits, legislative affairs, benchmarking and more. We are so excited to finally offer dealers a lifeline to so many aspects which retailers in other industries have had for a long time."
To help explain the value proposition to fellow dealers, NPDA Board Members did booth duty in Las Vegas, explaining their PURE message in person. Vice chair and founding board member Bob Kee notes the acronym works for the aims and objectives NPDA presented at AIMExpo:
PURE
PROMOTE – To work together to promote to consumers and media the powersports industry and the amazing lifestyle that vehicle ownership and dealers provide.
UNITE – To unify the efforts of the nation’s powersport vehicle dealers, of all brands and products, into a common, powerful voice.
REPRESENT – To work together to represent, advocate for and protect the interests of powersports dealers with government, manufacturers and others.
EDUCATE – To educate powersports dealers and their staff on how to achieve retail excellence, sustainable profitability, a professional environment, happy and well-trained employees, and satisfied customers.
“For NPDA to become a productive and powerful force in the industry, we need to bring all of the franchised and independent dealers in the country together,” adds Althoff. “We are better together… all together.”
If you missed seeing the bright red Bimota in the NPDA booth at AIMExpo and want to learn more about the association, click here: https://www.npda.org/