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  • Dealernews
  • Jul 20, 2022


Digital Lead Performance (DLP), a technology company designed by dealers for dealers and known for its speed in converting digital sales leads into appointments, has announced a game-changing partnership with CDK Global. The collab will see data exchange and API Integration with CDK’s innovative “eleads” program. 

Parent to the popular Lightspeed DMS, CDK is expanding its elead Customer Relationship Manager (CRM) to help keep processes organized, provides snapshots of data clients can use to influence the sales process and allows dealers to see the heartbeat and activity of the dealership and access actionable insights in real-time. “For DLP to capture the attention of a leading international technology company such as CDK Global, it speaks loudly to our reputation in the powersports industry and tech world and the results we have obtained for retail clients,” said DLP CEO Aaron Barney. 

“DLP is now 100% aligned with CDK and positioned as a partner in their online marketplace,” Barney added. “This partnership creates extreme value for DLP’s client dealerships and opens the door for unlimited opportunities. It is integrations like this that are a game changer for DLP and the Harley-Davidson and powersports clients we serve.”

API integrations enable companies to automate tasks and integrate their programs and databases with current industry applications. They ensure smooth and continuous communication between various applications and allow workers to get the benefits of multiple cloud-based applications while simultaneously enhancing product innovation.

“This partnership shows that we’re here to stay and we’re committed to helping dealerships succeed,” noted DLP founder and longtime dealer, Scott Fischer. “DLP has dominated the Harley and powersports markets and we’re gaining a foothold in the RV and marine industries. Our proven approach to mastering the digital sales process can really translate into any sector.”

“We have worked very hard together for the past three years building a smart and healthy company here at DLP,” Barney concluded. “Our vision has been driven through our focus on growth, operational excellence and providing a maximized performance for our clients. All of these have been at the absolute forefront of DLP.”

For more information about Digital Lead Performance and how its partnership with CDK Global can impact your digital sales leads, call 239-204-4637 or click:

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