Steve Lester
Western Power Sports (WPS) has seen fit to add 100% — the number one goggle brand in the world — to its eyewear portfolio. The multi-year, open-ended partnership sees 100% goggles being distributed to WPS dealers effective immediately. The addition of 100% rounds out WPS’ goggle offerings, which include FLY, SCOTT, EKS and FMF.
“In the last year we saw WPS transform its organization and bring its professionalism to such a level, that there was no doubt they could become a top-level distribution partner for 100%,” claims 100% co-founder and CEO Ludo Boinnard.
“We‘re proud to partner with 100%, the company that revolutionized moto goggles,” adds WPS president Steve Lester. “Their innovations with progressive technology and creative design electrify the industry. Competitive racers and weekend riders alike seek out the brand, and we’re thrilled to give our dealers access to 100% products for their powersports customers.”
The initial 100% offering includes a full line of MX goggles and gloves from the Fall 2022 and Spring 2023 collections featuring Armega performance goggles. The Armega goggle is engineered to maximize protection while maintaining unmatched optical clarity with its category defining Ultra-HD lens. Products are in dealers’ showrooms now and are available to order.
The goggle deal is WPS’ second major distribution agreement in three months, having been named the exclusive U.S. distributor of Yoshimura products in September.