Led by a surge of sales in the U.S., Ducati delivered a new record of 14,725 motorcycles to passionate Ducatisti in the first quarter of 2023. This marked a 9% increase compared to the same period in 2022, which was the best year ever for Ducati in terms of deliveries, revenue and profitability. Guess our February cover dealer Bob Henig was onto something when he became the newest Ducati dealer in the nation?
“After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome,” claims Ducati CEO Claudio Domenicali. “Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community.”
Confirming Claudio’s statement, domestic distribution of 2,717 Ducati’s in Italy (up 7% year-over-year). The United States, remains Ducati’s second-largest market globally, saw 1,677 of the Borgo Panigale product bikes delivered — up 21% in the first quarter of 2023. Germany, in third position, also grew 21% compared to the same period in 2022 with 1,666 motorcycles delivered.
The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide in Q1, followed by Monster with 2,005 units. The third most appreciated model is the new DesertX with 1,442 deliveries, which demonstrates Ducati’s commitment to enlarging its product range and entering new market segments.
"The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets,” adds Francesco Milicia, VP Global Sales and After Sales Ducati: “Our trusted dealers in the world play an important part when it comes to achieving these results… I want to thank them for their commitment to the brand along with our valuable Ducatisti.”
Ducati now has more than 800 dealers in 90 countries, which Milicia says is just the beginning. In fact, the Bologna-based manufacturer plans to open 55 new dealers in 2023 (including Bob’s Motorcycles). This calendar year also saw the first Audi Ducati Retail integration dealership open in Zurich, Switzerland, in March.