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DUCATI DIVERSITY

  • Dealernews
  • Mar 10, 2022

 

 

Renowned roadracer and Covergirl model Shelina Moreda is set to take a walk on the wild side, teaming up with Ducati North America and Wisconsin-based Nowaskey Extreme Performance to contest the 2022 Super Hooligan National Championship. Nowaskey and Moreda will add a touch of glamor to a series that has exploded in popularity.

“I’m really looking forward to learning the Ducati Hypermotard’s riding secrets leading up to the event at Daytona,” says Moreda. “This class has a plethora of bikes and lots of fast riders, but I know the Hypermotard will be competitive and — as a Ducati — it’s certainly going to be the best-looking bike in the field. I would like to thank Ducati North America for making this happen, and Hawk Mazzotta MotoCamps for the introduction to the Nowaskey Performance Team.”

“Shelina is a very competent rider and a great ambassador for the sport, and I am a big proponent of more women getting involved in the motorcycle industry,” adds Pete Nowaskey. “Shelina will work with female technician Dailyn Mortenson at Daytona, which is something I’m really pleased about. This is a new venture for Nowaskey Extreme Performance and me, and we had tested the Hypermotard 950 SP at the Jennings GP track this past weekend to get ready for Daytona. It’s a beautiful bike and I’m sure it will be very competitive in the Super Hooligan class. I’m extremely happy to be working with Ducati. I love the brand.”

Having won an AMA Supermoto round last season, Hypermotard 950 SP should be supremely suited for Super Hooligan competition. With 114 horsepower and 71 lb.-ft. of torque on tap, and Mored’s roadracing skills, the team eyeing a podium position at Daytona.

“We really like Shelina,” says Jason Chinnock, CEO, Ducati North America. “We’ve worked with her on a couple of projects in 2021 including The Matrix film premiere in San Francisco and agreed that working together provides a great opportunity to bring more attention and awareness to the sport. Shelina is approachable, authentic, and certainly has the skills on a motorcycle.”

This also works for Ducati’s diversity approach. “We are an inclusive brand at Ducati,” concludes Chinnock. “We want to reach the broadest possible audience yet remain true to our brand blues. Our relationship with Shelina offers us a chance to bring new riders into the Ducati family, and that’s a win for everyone.”

Round one of the 2022 Super Hooligan National Championship is set for March 10-12 at Daytona International Speedway.

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