"Ducati closed the first nine months of the year with sales volumes that are already higher than the full year 2020, both for the bikes and for after-sales products like clothing, accessories and spare parts,” notes Francesco Milicia, Ducati VP Global Sales and After Sales. Q3 was extremely positive with Ducati delivering 49,693 motorcycles all over the world and nearly 7,500 in the US. In fact, at the end of the first nine months of 2021, the company has already exceeded the sales volumes obtained in the whole 2020 (year total 2020: 48,042).
“The growth we are experiencing is practically widespread on all the main markets in which Ducati is present and extends across the product families,” adds Milicia. “We are very satisfied with the results obtained: the community of Ducatisti is growing all over the world and the most influential magazines in motorcycling are awarding important prizes to Ducati. This is a source of pride and satisfaction for us here in Borgo Panigale and in all Ducati subsidiaries worldwide.”
The media can say what they want, but the numbers speak for themselves: The third quarter of 2021 was the best in Ducati history! Growth was up +3% over the same period of 2020 and +25% compared to 2019. At the end of September, the biggest market for motorcycles delivered remains Italy (7,954), followed by the United States (7,475) and Germany (5,627). Top selling models remain the Multistrada V4, which was in first place throughout 2021, followed by the Scrambler 800 family, the Streetfighter V4 and the Monster close behind.
“The brand is now more solid and appreciated than ever and we are already focusing on next year,” concludes Milicia. “In the coming weeks, we are presenting to the world the new products for 2022 via the Ducati World Première 2022 web series.” Tune in here:
https://www.ducati.com/us/en/home/ducati-world-premiere