The Ducati World Première 2019 was the final act of their Global Dealers Conference. Ducati dealers representing 734 Ducati Stores from 91 countries gathered in Milan, Italy just before Eicma. For those Ducatisti who could not make the pilgrimage, the event was streamed live on Sunday evening from Milan's Linear Ciak theatre.
Claudio Domenicali, CEO of Ducati Motor Holding, personally unveiled the 2019 range: "Ducati has achieved a striking degree of maturity. It is a global flag bearer of some of the best aspects of Made in Italy excellence. Based on core values of Style, Sophistication and Performance, our company now offers a range as broad as it is state-of-the-art," claimed Claudio.
"This year sees the first major overhaul of the entire Scrambler range since its inception, plus a complete renewal of the Diavel and Hypermotard, two bikes that are firm favorites with Ducatisti. The Panigale V4 R, in fact, is the most powerful factory motorcycle ever built by Ducati. We're also delighted with our on-line presence, an area that has enjoyed excellent growth, thus confirming the extraordinary appeal of the entire Ducati product range.”
To get the show under way, the bikes already presented ahead of the Milan fair were illustrated: the new Ducati Scrambler range, with 4 new motorcycles spanning from the Icon version to the more distinctive Cafè Racer, Full Throttle and Desert Sled, and the Multistrada 1260 Enduro.
The new Ducati e-mountain bike, the MIG-RR, also played a major role in the presentation and will have its own special area on the Ducati stand at EICMA 2018. #Ducati2019