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EASYRIDERS IS BACK IN THE SADDLE...

  • Dealernews
  • Oct 25, 2023

 

Once the largest selling motorcycle magazine in the world, Easyriders is back.... again. The re-tooled website is back up with fresh content and an old school magazine is promised by once and future Editor-in-chief Dave Nichols, who admits the venerated "bikers bible" had strayed from the path of righteousness recently. 

"A Canadian entrepreneur stepped up to the plate and purchased Paisano Publications in 2019," he recounts. "But this wunderkind’s vision of selling Easyriders branded blue jeans and GQ-inspired magazines failed miserably. He spent and lost millions, and in the end, the brand was back in the trusted hands of Joe Teresi by 2021." With the return to Teresi came a return to its roots... 

"As the brand celebrated its 50th anniversary in 2021, plans were underway to bring the passion for motorcycles and the biker lifestyle to a whole new generation of riders. We rode out the COVID pandemic, and in 2023 I introduced Joe Teresi to Chad Hanson and Paul Weyland; passionate bikers, owners of construction companies in Utah, and men who were ready to help me publish Easyriders magazine. Now Chad, Paul, and his brother Shayne and I are the four horsemen who are bringing the world-renowned “Biker’s Bible” known as Easyriders to the world once more," concludes Nichols. 

"The idea here is simple. We showcase the biker lifestyle and bring it to the masses, warts and all. If you love the freedom found on two-wheels, then Easyriders magazine is for you. We hope you’ll join us for the ride of a lifetime. Now, let’s crank ‘em up and get some wind!"

See it for yourself at:

https://www.easyridersclub.com/

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