As many as 2036 brands attending, more than 700 direct exhibitors, 67% of them from abroad representing forty-five countries. More than 30 percent are companies exhibiting for the first time, eight pavilions occupied, two more than in 2022. Plus tens of thousands of industry professionals from 120 different nations and journalists, content creators, and communication professionals from more than sixty different nationalities. These are the numbers of Edition number 80 of EICMA, the International Exhibition of Two-wheelers, which returns to the Fiera Milano exhibition center in Rho from November 7 until Sunday, November 12.
"Olympics-like data, an Olympics of passion and mobility on two wheels that, unlike the Olympic Games, is celebrated every year," commented EICMA President Pietro Meda during the opening event, also stressing how the 2023 Edition of EICMA "represents a test of strength for the industry of the sector that once again emphasizes the centrality and international attractiveness of our event".