In front of a packed house in Milan, Keeway announced it was bringing Benelli back to the U.S. The venerable brand is now being distributed in North America by Keeway Group, co-owner and exclusive worldwide corporate manager of the 100+ year-old marque. In the past Benelli had been distributed by other importers, but now “Benelli will finally be represented by Benelli in the North American markets.”
With design studios in Italy and Spain, and primary manufacturing in China, Benelli and Keeway are international brands, but at EICMA, they were definitely leaning into the historic hometown connection. Founded in the seaside city of Pesaro by the six Benelli brothers in 1911, the original factory is now the Benelli museum, still fully owned by the brand. Originally conceived as a brand of passion, Benelli soon went racing with youngest brother Antonio “Tonino” quickly achieving racing success in Italy and abroad, with Benelli earning two GP world championships. Every year Benelli and the city of Pesaro celebrate Benelli week, a tradition that began 13-years ago at the company’s 100th anniversary in 2011.
The initial 2024 Benelli models will be arriving in the USA in the first quarter of the year, with additional models arriving in the second quarter. Specifics about the models heading to North America will be announced later in the spring of 2024.
Keeway America is a wholly owned subsidiary of Keeway Group, with main offices and warehouses for distribution located in Frisco, Texas. “We welcome powersports professionals to inquire about joining our seasoned team,” claims Keeway. For additional information contact:
marketing@keewayamerica.com