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  • Dealernews
  • May 10, 2022



FUELL is looking to accelerate north of the border, signing a new partnership with Velocity Distribution in Canada. This “electrifying” distribution deal will provide Canadians access to the complete line of FUELL e-bikes, parts and accessories. To roll things out in style, FUELL and Velocity jointly displayed the Fluid-1 eBikes at the Montreal Bicycle Show.

“Bicycle and powersports dealers in our network are either readily selling e-powered bikes, or excited to make the move and integrate them into their lineups,” noted Velocity’s Director of Sales Jason Mateus after the successful roll out. “The response to FUELL has been unanimous, they are all stunned by its looks, the performance and technology that FUELL is bringing forward.”

“This new partnership is a real success for both brands,” adds Erik Buell - CTO at FUELL Inc. “Providing desirable products through an exceptional dealer network that provides outlets and service near every rider has been Velocity's forte for a long time. FUELL’s strengths are in innovative product design and manufacture.” Buell believes this FUELL-Velocity partnership is a tremendous opportunity for both companies, as well as participating Canadian dealers and consumers.

“In the exploding marketplace for electric mobility, this makes a dream pairing for enthusiasts who want cutting-edge designs but need solid local support,” he adds. “Velocity’s leadership team has the breadth of knowledge and experience to go full bore into this emerging marketplace, and the leadership at FUELL is very excited for the future together.”



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