To celebrate International Women’s Day, BRP is calling on everyone to support women riders by signing the “Get in the Driver’s Seat” commitment. For every signature, BRP will commit a dollar, up to $50,000, to different women’s organizations around the world. Leading up to International Women’s Day this year, BRP opened the conversation about womens’ place in powersports by featuring the stories of female trailblazers. A pioneer in making the industry more welcoming, BRP is again uniting its ambassadors, community of riders and employees to create momentum for global change through its Get in the Driver’s Seat initiative.
BRP believes brand-driven programs like Can-Am’s Women of On-Road and events like International Female Ride Day can go a long way in removing barriers, and there are ongoing efforts to reduce gender discrepancy in the powersports and marine industries… and impact global change even beyond powersports. They might be on to something at BRP. Just over 100 years ago, only .2 % of the United States Congress consisted of women. In fact, the 65th Congress was comprised of a single woman. In 1916, Montana elected Republican Jeannette Rankin as the first Congresswoman to hold a federal office. Fast forward and women now hold 23.7% of the U.S. Congressional seats. According to United Nations statistics, the U.S. percentage matches exactly the worldwide average for women in political office.
This year, BRP is joining forces with the many trailblazing women who help inspire their communities and future generations to send out a clear message: Get in the driver’s seat. Among the BRP ambassadors sharing some of their stories online are:
● Mariell Kvickstrom - Lynx
● Bri Andrassy - Sea-Doo
● Sara Price - Can-Am
● Brehanna Daniels - Can-Am
● Tiffanie Hoops - Ski-Doo
● Nadine Over Water - Ski-Doo
● Tatum Monod - Ski-Doo
To further close the gap, BRP is calling on everyone to support women riders by signing the Get in the Driver’s Seat commitment to the advancement of women. See the ambassador stirring stories and sign the pledge at:
https://www.brp-world.com/int/en/brpdriversseat.html