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  • Dealernews
  • Jan 20, 2023


For the first time individual customers can list their motorcycle for sale on H-D1 Marketplace, the largest online marketplace for pre-owned Harley-Davidson listings.  Customers who are interested in purchasing a bike from the H-D1 Marketplace can contact the private party sellers directly through the site and Rider-to-Rider financing options are also available to customers purchasing from a private party, in addition to in-dealership financing.

“H-D1 Marketplace has redefined the online marketplace for pre-owned Harley-Davidson motorcycles,” claims Jochen Zeitz, Chairman, CEO and President, Harley-Davidson. “This new private-party feature will bring together even more buyers and sellers of Harley bikes. This is our next step in building the ultimate online home for the sale and purchase of pre-owned Harley-Davidson motorcycles.”

All motorcycles listed for sale may be viewed by the thousands of customers visiting the H-D1 Marketplace website. Private-party listings on H-D1 Marketplace will be limited to Harley-Davidson models located in the United States. Each listing will include photos and details about the motorcycle. All bikes will also be validated by VIN and go through a review-and-approval process before the listing is launched.

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