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HARLEY-DAVIDSON TURNS RACING PROGRAM OVER TO ITS DEALERS

  • Dealernews
  • Nov 13, 2020

 

In an effort to refocus on their dealers, Harley-Davidson is shifting AFT and NHRA racing from long-time partner Vance & Hines. The new plan calls for “celebrating the heritage of grassroots flat track racing by offering support to its entire dealer network through the development of contingency programs,” rather than fielding factory teams in AFT and NHRA moving forward.

“Harley-Davidson’s heritage is rich with racing lore and legacy, and throughout our brand’s history, Harley-Davidson dealers have been the cornerstone of our racing programs,” said Jon Bekefy, general manager of Brand Marketing. “We are excited to continue to support the XG750R racing motorcycle and NHRA Pro Stock Motorcycle efforts through our dealers.”

But that means V&H is no longer running The Motor Company’s drag racing effort after 17 seasons of NHRA competition (107 wins, 10 National Championships) or AFT Production Twins where they just won the 2020 title. 

“As it leans into a more grassroots approach, Harley-Davidson would like to thank the Vance & Hines organization, the riders, team members, and every individual involved with the Screamin’ Eagle/Vance & Hines NHRA Pro Stock Motorcycle and American Flat Track (AFT) team efforts for their passion, commitment and expertise for over a decade of winning competition and championship titles, adds Bekefy.

In a return to the foundations of Harley-Davidson’s racing efforts, the company will refocus efforts by offering support dealer racing programs in 2021, including the development of contingency programs for AFT. To kick off, Harley-Davidson is already committed to supporting Latus Motors Harley-Davidson as they campaign their XG750R in the AFT SuperTwins series.

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