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  • Dealernews
  • Jul 31, 2019



At 30,000 sq./ft.  and with millions in inventory Lane Splitter Harley is one of the largest dealerships in Northern California… it is also one of the latest operations to change hands in a deal brokered by George Chaconas of Performance Brokerage Services. Seller Jeffrey Soffer worked with Performance Brokerage Services when Rich Gargano was in the market for another Harley-Davidson store. 

“When I bought my first Harley-Davidson dealership through George Chaconas several years ago, I never thought that with George’s help I would acquire three more stores with my partner Cliff Chester,” said Gargano following the purchase. “If it wasn’t for George, my lifelong dream of building a Harley-Davidson portfolio would not have come true.

Gargano and Chester own multiple dealerships, secondary retail locations and alternative retail outlets in California including San Francisco Harley-Davidson, Alcatraz Harley-Davidson at Fisherman’s Wharf, Mission Moto Harley-Davidson in Downtown San Francisco, House of Thunder Harley-Davidson in Morgan Hill, West Coast Harley-Davidson in Salinas and West Coast Harley-Davidson on Cannery Row in Monterey. In fact, all of the San Francisco Bay Area dealerships in their portfolio were acquired through Chaconas and Performance Brokerage Services.

Chester also owns Gold Rush Harley-Davidson in Elko, Nevada; Oil City Harley-Davidson in Casper, Wyoming, and Snake Harley-Davidson in Twin Falls, Idaho. While Soffer still owns Stinger Harley-Davidson in Medina, Ohio, and Alligator Alley Harley-Davidson in Sunrise, Florida, and is best known as a billion-dollar real estate developer based in Miami.

Now known as San Joe Harley-Davidson, the dealership remains at 1551 Parkmoor Avenue, San Jose, California 95128.

With corporate offices in Irvine, California, six regional offices in Utah, Florida, Texas, New Jersey, Alberta and Ontario, as well as a dedicated Harley-Davidson and Powersports Division, Performance Brokerage Services provides its clients national exposure with local representation. Looking to buy or sell a dealership? Click here:


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