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HARLEY ON THE RIGHT TRACK

  • Dealernews
  • May 29, 2020

 

 

More riders riding more? When Harley-Davidson bought STACYC last year, the plan was to expand The Motor Company's customer base. Enter the IRONe! IRONe12 and IRONe16 electric balance bikes are electric-powered two-wheelers specifically designed for kids aged 3-7 years old and under 75 lbs., that can help catalyze the experience of riding for the first time. 

 

"Help your child learn to push, balance, coast and brake in the non-powered mode before graduating to the powered mode – and the throttle," suggests Jon Bekefy, GM of brand marketing at Harley-Davidson Motor Company. "The IRONe12 and IRONe16 electric balance bikes are geared toward instilling a lifetime love for riding on two wheels from an early age."

 

To help kick off a lifetime affinity with The "Motor" Company a limited run of 550 units featuring custom graphics and the same "Yellow Fuse" colorway that come on the LiveWire motorcycle. “The Limited Edition IRONe12 and IRONe16 are impressively custom and extremely limited,” Bekefy adds. “No other Harley-Davidson shares the Yellow Fuse color exclusive to LiveWire, which is the halo of the H-D EV portfolio.”

 

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