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  • Dealernews
  • Jul 07, 2020


Inspired by new rider feedback, The Motor Company has rolled out a pair of programs to expand the experience of two wheels at select Harley-Davidson dealers. The new “Experience The Ride” and “Learn To Ride” programs are intended to make learning to ride more convenient and personalized.

Experience The Ride is a low commitment, no pressure way for potential riders to get behind the handlebars and experience riding a motorcycle for the first time. This program can help participants decide if learning to ride is right for them, alleviate potential anxiety before taking rider training, and help realize how motorcycles can unlock their dreams of personal freedom. 

Under the guidance of a professional coach, participants will ride a Harley-Davidson Street 500 across a practice range. The entire experience takes approximately 90 minutes and is completed on a bike specially equipped for new riders.See how it works here:

For those who want to take it a step further and really learn to ride, select Harley-Davidson dealers are now offering an additional option beyond the Harley-Davidson Riding Academy New Rider Course. According to HD, this new program, simply known as Learn to Ride, delivers the same time-tested rider training curriculum as the Riding Academy New Rider Course. However, Learn to Ride enables students to schedule private sessions with personal coaches and learn all the techniques and riding strategies required to earn a motorcycle endorsement.

Benefits of the Learn to Ride program include highly flexible scheduling, learning at the rider’s pace, more focused attention from the coach, ability to repeat training modules if needed, and completion of private sessions solo or with a small group of friends resulting in lower anxiety. Check out the personalized Learn to Ride program at:


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