Iconic Model Continues To Fly
Rumors of the Suzuki Hayabusa's demise have been greatly exaggerated. Suzuki Motor of America, Inc. (SMAI) has confirmed that U.S. market production will continue. “From its inception 20 years ago, the iconic Hayabusa motorcycle has been a visually — and technologically — stunning representation of Suzuki’s commitment to motorcycle performance," says Suzuki’s VP, MC/ATV Sales and Marketing, Kerry Graeber. "Suzuki Motor Corporation’s commitment to this model means a new generation of motorcyclists can experience the unmatched performance and style that the Hayabusa is known for globally.”
Confusion stemmed from the fact that production of Euro-spec Hayabusa models have been discontinued due to Euro 4 emission regulations. This situation, and resulting media reports, may have caused confusion and misunderstand among U.S. consumers, media and dealers.
"Literally tens of thousands of riders have owned this beloved model and it continues to be sought after even today. GT riders, drag racers, and customizers worldwide are obsessively devoted to the Hayabusa and we are looking forward to continuing its legacy," concludes Graeber.