Jeff McGuane 
Tanya Hayden
Marci Gerlach 
Ric Kern
Noah Fox
Fox Racing President Jeff McGuane has been promoted to oversee Vista Outdoor’s restructured cycling, snow and powersports portfolio. “Cycling, snow and powersports are mission-critical categories for Vista Outdoor and our future Outdoor Products Company,” contends McGuane. In his new role McGuane heads the company’s action sports portfolio, which includes Bell Helmets, Blackburn, Copilot, Fox, Giro, Krash and Raskullz. “Expanding the cooperation of our seven brands while maintaining distinct brand positions is essential to strengthening our competitive advantage.”
Concurrent with McGuane’s promotion came some related strategic shuffling of the deck. Former Fox CFO Tanya Hayden has been tabbed to serve as Global CFO for the new division. Fox VP of People & Culture Marci Gerlach takes over as vice president of global people and culture for the new group. Meanwhile Bell & Giro President Ric Kern is expected to retire March 31, and Bell/Giro Vice President of Operations Noah Fox will become vice president of global operations for the newly structured group.
“In a short time, Fox’s integration into an already powerful family of brands has delivered a combined No. 1 market share across many of our channels, customers, and product categories,” explains McGuane. “With this newly realigned platform and newly appointed leadership team, we believe that all seven brands are even better positioned to win with riders.”
Vista Outdoor claims Fox has “exceeded expectations” since the $540 million deal closed last August. Fox’s 2022 sales, at the time of the transaction’s closing, were projected to be $350 million with EBITDA (earnings before interest, taxes, depreciation and amortization) of $55 million.