Western Power Sports has entered into a multi-year, open-ended partnership with Red Bull to distribute the energy drink via WPS’ network of thousands of dealers nationwide.
“We’re proud to partner with Red Bull, the company that created the energy drink category and a unique marketing concept, and shares our passion for powersports,” said Ronnie Wehr, senior vice president of sales, Western Power Sports. “We’re excited to give dealers another revenue-generating opportunity while providing Red Bull with additional market exposure.”
Red Bull will provide participating WPS dealers with small format coolers to merchandise and sell Red Bull Energy Drink’s signature 8.4 fl oz drink. For the record, more than 9.8 billion cans of Red Bull were consumed last year, 3 billion of those in the U.S. alone.