Upstart eBike builders SUPER73 have some hot wheels... literally. They have teamed with Mattel to release a limited edition Hot Wheels collaboration. “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX." claims SUPER73 co-founder Aaron P Wong. "For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots. We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.”
The collab bikes have been customized to celebrate the influence of Hot Wheels on two- and four-wheel culture. The unique livery will be immediately recognizable to Hot Wheels fans, combining the famous logo with distinctive orange and blue graphics. Additionally, the bikes feature a custom embroidered Hot Wheels edition seat and handlebar pad created by motorcycle industry leaders, Saddlemen. Utilizing more specialist suppliers, the Hot Wheels x SUPER73-RX will be fitted with Ruffian ATV Lock-on grips by ODI, plus Stamp 1 Large pedals by Crankbrothers.
“For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond,” adds Ricardo Briceno, Vice President of Franchise Marketing at Mattel. “Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium die-casts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.”
To complete the collaborative project, every purchase of the Hot Wheels x SUPER73-RX will include a collectible Hot Wheels diecast of a SUPER73 Ford Bronco adventure vehicle. Designed and manufactured by Hot Wheels, the Bronco graphics match the RX. The Hot Wheels car can also be purchased separately at select Hot Wheels retailers.