“We have about 40 different booths here at the show and we’re excited to show our dealers that we are taking this market very, very seriously,” is what new Turn 14 Powersports President Bob Schuetz told the AIMExpo cameras. Brand managers and staff from the 12 brands owned by Turn 14 Powersports along with dozens of partners anchored the massive Turn 14 Pavilion in the center of the Las Vegas Convention Center.
Meanwhile parent company Turn 14 Distribution served as title sponsor of the trade show, hosted the industry party and handled 50% of the eBike demo area. Note there is a distinction between “Powersports” and “Distribution” these days as automotive leader Turn 14 assumed some of Tucker Powersports assets and brands but disbanded Tucker’s distribution operations and emptied the warehouses. The media was brought in before show hours so Schuetz could explain what has been going on since he joined Turn 14 back in October of 2023.