There was a time not that long ago when Husqvarna was synonymous with success… in the off-road racing game. Now the measure of success is unit sales of streetbikes, not enduro racing podiums (although you can still find Husky there, too. After becoming part of the PIERER Mobility AG in 2013, Husqvarna Motorcycles entered its most successful era in nearly 120 years of motorcycle production.
Building sales on road and expanding its presence into everything from eBikes to the ADV arena has seen the brand retail more than 300,000 units since the acquisition. Despite the global issues of the past year, Husqvarna set a sales record of 60,801 units in 2021. Topped by streetbikes, a number of new machines contributed to Husqvarna Motorcycles’ latest sales successes.
The Norden 901 “travel motorcycle” launched in the Spring of 2021 solidifying Husqvarna’s presence in the street segment. The first quarter of 2021 also saw the arrival of the Svartpilen 125, further extending Husqvarna’s footprint with single-cylinder street series to an even wider audience.
Along with the launch of these models, the brand set out its objectives in the world of e-mobility with the introduction of various e-concepts at the beginning of 2021. This commitment to emerging technology yielded immediate results, with Husqvarna Motorcycles winning the inaugural Junior E-Motocross series, that was introduced in cooperation with Infront Moto Racing in 2021. The ground-breaking series will continue in 2022 with five rounds within the MXGP World Championship.
However, they haven’t forgotten their racing roots. To date, Husqvarna Motorcycles has won 108 international competition titles, most recent being Billy Bolt’s 2022 FIM SuperEnduro World Champion title last week.