With tens of thousands of motorcycle fans coming through the turnstiles and more than 14,000 demo rides delivered, the International Motorcycle Shows’ pivot to an OUTDOORS format has proven successful through the first three rounds of the reimagined event series. On- and off-road demo programs, shopping in The Marketplace and The Range, expanded Learn To Ride experiences, music from local artists, and reconnecting with fellow enthusiasts have all resonated with the crowds.
"Transitioning to an experience-forward event series has been very well-received by both our attendee and exhibitor community, a model everyone is excited to continue," said Tracy Harris, Senior Vice President of Progressive IMS Outdoors. "This new and improved layout mirrors the Powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demo product of interest, from on and off-road, four-wheels, to the latest e-bikes on the market."
Harris continued: "We do not have plans to return to the indoor event series. Our mission is to support the industry's growth, connect enthusiasts with the brands they love, and provide an experience that is so much more than simply looking at new models—and the summer months allow for this level of engagement. With so many smiling faces in Northern California, Chicago, Pennsylvania, Texas, Nashville and Florida, we could not be more excited to share that Progressive IMS Outdoors is here to stay."
Dealers remain in the mix with discounted ticket offers. “Our Drive2Dealer program is designed to provide information about the local show while driving consumer traffic to participating dealers,” explains Leah Boles. “If you’re a powersports retailer with a brick & mortar location in one of the markets that we will be touring during the IMS Outdoors Tour, then you’re invited to take part in this great program. As a participating dealer you will be provided with FREE promotional items to display in your dealership informing people that IMS is coming to town and offering discounts on tickets to the show.” See the locator here:
https://motorcycleshows.com/dealers/participating-dealers