At a time when one insurance company is very publicly pulling out of the moto market, Progressive is stepping up its niche marketing and proudly announced a historic landmark multi-year partnership with AMA Pro Racing. Progressive Insurance has been named “Title Sponsor & Official Insurance Company” of American Flat Track.
“This exciting relationship between Progressive Insurance and the AFT series comes at a time when interest in the sport is growing fast,” said Michael Lock, CEO of American Flat Track. “We are very happy to be working with America’s largest motorcycle insurance carrier and bringing their expertise to our fanbase.”
“As the #1 motorcycle insurer in the U.S., Progressive is passionate about motorcycling,” said Eric Doubler, Progressive’s Recreational Vehicle Business Leader. “We’ve been a long-standing supporter of the two-wheel community, with product offerings and sponsorship of motorcycle events, rallies and racing teams spanning over decades. This agreement marks our commitment to the sport during a key period of growth.”
The sponsorship includes a $50,000 year-end points fund, awarded to the top performing riders in the AFT SuperTwins presented by Vance & Hines, AFT Production Twins and AFT Singles divisions.
Next up, the Progressive American Flat Track series takes to the track at Devil's Bowl Speedway in Mesquite, Texas for the Roof Systems Dallas Half-Mile presented by Law Tigers doubleheader on September 25-26, 2020.