American Landmaster took home three trophies from the W3 Awards program for their innovative website that launched mid-2020. They received Gold for best website structure and navigation, Gold for best manufacturing website, and Silver for best user experience. Their award-winning website was designed by a local web development company Reusser Design.
“Reusser design did an incredible job with this site,” says David Piercy, Marketing Director for American Landmaster. “This was a complicated project, but their team was able to plan and execute flawlessly. The AIVA hardware is awesome, but the real crown comes from the dealers and customers.
“Beyond the awards, our website has received a ton of great feedback from our dealers and customers. They’ve stated it’s so easy to find information on all our vehicles, shop online and explore other content,” Piercy points out. “They also love the new configurator, which allows customers to design their own vehicle, send it to their nearest dealer, or even purchase a UTV online if they are not near one of our dealers.”
The Academy of Interactive & Visual Arts (AIVA) is a membership-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. AIVA oversees all judging and provides strategic direction for The W3 Awards. For the record less than 10% of all entries make the grade as Gold Winners.
Since the launch of their new website Piercy claims American Landmaster has been able to double their website traffic, increase consumer leads for dealers, and help execute the branding in a more modern, responsive way. “The dealers are sent a ton of leads through the configurator. The dealers enjoy getting these leads from the configurator because they know these are highly interested customers, ready to buy in the near future.”
See what an AVIA W3 Gold award-winning website looks like here:
www.AmericanLandmaster.com
And while you are there, click on the configurator:
https://americanlandmaster.com/build-my-utv