“I’m honored to lead and steward MAVTV’s rich legacy into the future – and do so with immense optimism and a new direction that further fuels the passion of enthusiasts in subcultures across two-wheel, four-wheel, dirt, pavement and water,” said MAVTV President CJ Olivares of the relaunch of the network and a brand expansion. Olivares – known best for the creation of Fox’s Fuel TV action sports network will lead the company into the future with a new strategy focused on diversifying programming, launching new platforms and dramatically expanding distribution.
“Exciting new platforms will soon be launched in lockstep with a diversified content offering that will elevate viewers’ investment in racing on the weekends – anchored by premium, compelling and narratively-driven programming that takes fans behind-the-scenes with athletes and teams like never before,” he claims. The revamped network will expand with diversified content across multiple platforms, including more exclusive live racing like Endurocross and Arenacross. “On the Rise” with Julien Beaumer was recently teased here:
https://www.youtube.com/watch?v=gkTYRMYfVpc
The network has expanded greatly across both pay and free TV offerings – highlighted by the addition of Xumo Play and LG Channels as well as partnerships with:
Pay TV: From DirecTV and Spectrum
Streamers like YouTube TV, Hulu+ Live and FuboTV
Free TV/FAST Channel: New deals with Xumo Play and LG Channels will add tens of millions of new devices to the network’s footprint, while it increases support for the growth of current partners such as Samsung TV Plus, Roku, Pluto TV, VIZIO and more.
New sales and marketing strategies will also shift with the leadership of Mark Carter, vice president of sales, and Marc Mazarin, director of marketing. Stay tuned!