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Max Matters Mental Health Initiative

  • Dealernews
  • Jan 20, 2021


"Huge THANK YOU to Rick Doughty, American Retrocross and all who donated towards the Max Matters Mental Health Initiative,” says Lori Armistead, Chairman of the Board and Director of Marketing & PR. “We are honored to be a part of something so special!

“Our goal of Road 2 Recovery would be to build enough assets in the endowment fund to completely provide for an athlete under our description for the duration of their life if they are unable to ever generate revenue again,” Armistead explains. “We can strive towards this goal with the help of everyone in the motocross and action sports community who is passionate about these sports. The Road 2 Recovery is out there to make our sports a better, safer place.”

The Road 2 Recovery Foundation is a 501(c)(3) nonprofit organization founded in 2000 to help AMA-licensed motocross and supercross professionals and action sports athletes with financial assistance after sustaining career-ending injuries as well as providing motivational, emotional and spiritual support to these individuals and their families. These last three pillars are particularly important to the #MaxMatters campaign because depression has such a devastating impact on injured racers and even worse, youth during these dark times. 

Learn more or donate to the various causes here:

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