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Motorsport Aftermarket Group Hires Hugh Charvat as CEO

  • Dealernews
  • Nov 26, 2018

Mike Buettner, Hugh Charvat, Zach Parham

Pictured above: Mike Buettner, Hugh Charvat, Zach Parham


Motorsport Aftermarket Group (MAG) announced the hiring of Hugh Charvat as Chief Executive Officer, effective immediately. Charvat is the former President and CEO of APC Automotive Technologies (APC), a leading manufacturer and supplier of automotive, light truck and heavy-duty replacement parts, based in Denver, Colorado.

Charvat has extensive experience in senior leadership roles at companies providing both aftermarket and OEM products. In his role at APC, he led an organization with more than $600 million in annual revenue, 1,500 employees, and nine locations in North America. Prior to APC, Charvat was president of Schrader International, with global operating responsibility of Schrader Electronics, Schrader Valve Group and Plews Edelman. 

"As a motorcycle owner, former racer and lifelong enthusiast, it's a dream-come-true to take the reins of the Motorsport Aftermarket Group," said Charvat. "In this role, I get to leverage my experience in aftermarket products with my affection for powersports. I know that we have important work to do in order to return MAG to being the industry leader it has been in the past."

"We worked hard to find someone with both passion for motor sports and experience in the aftermarket business," said David Robbins of Monomoy Capital Partners, lead investors in MAG. "Hugh is the right choice to lead an organization as large and diverse as MAG. The members of the board and I are excited to have him join the great team at MAG."

Charvat is no stranger to excitement on two and four wheels. His garage currently contains a Suzuki SV650S and a Suzuki GSF1250S, along with a selection of sports cars. He’s been both a competitor and instructor in sports car racing, having held competition licenses with Sports Car Club of America (SCCA), the BMW Club and the National Auto Sports Association. He’s also been a national and regional instructor for the SCCA for both open wheel and production classes.

Charvat will invest much of his time in his first weeks on the job meeting with staff at MAG brands around the country. He will also be one of the keynote speakers at the Tucker Powersports Dealer Show in January.

MAG holds a wide variety of motorsport-related businesses and brands based throughout the United States. More than 1,500 MAG employees design, manufacture, market and sell apparel and replacement parts and accessories for ATV's, off-road vehicles, and all types of motorcycles. 


About Motorsports Aftermarket Group

MAG inspires powersports riders by developing and delivering the most desired brands, including: Answer, BikeMaster, Burly, First Gear, Dragonfire, J&P Cycles, Kuryakyn, Motorcycle Superstore, Mustang, Performance Machine, Progressive Suspension, ProTaper, QuadBoss, Roland Sands Design, Speed and Strength, Tucker, Tucker V-Twin, Twin Power and Vance & Hines. MAG serves customers through a brands group, distribution group and retail group. The talented and passionate team members are focused on innovation, creative freedom and customer-obsession. For more information, visit


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