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  • Dealernews
  • Jun 07, 2023

Following some shockingly low Q4 results recently posted by its LiveWire division (, has announced the appointment of Karim Donnez as CEO, effective June 12, 2023. Donnez, who jumped ship from BRP Marine, succeeds Jochen Zeitz who, having served as CEO for an agreed period, will remain as Chairman of LiveWire Group, Inc.

“Having successfully stood-up LiveWire as a brand and listed the Company on the NYSE, I’m excited to pass the baton to Karim and to welcome him as LiveWire’s new CEO, following an extensive global search process,” claimed Zeitz who is still Chairman, President, and CEO of Harley-Davidson, “Karim is an entrepreneurial business leader with a demonstrable track record of driving transformational growth through both strategy development and implementation. The Board and I look forward to Karim realizing the potential of LiveWire, as we continue on the Company’s journey to lead the electrification of the sport.”

Donnez joins LiveWire from Bombardier Recreational Products Inc. where he was most recently President of BRP’s Marine Group, having held various roles since joining the company in 2015, including SVP, Strategy, Business Development and Transformation.

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