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NO BUSINESS LIKE SNOW BUSINESS?

  • Dealernews
  • Jun 30, 2023

 

On June 28, Yamaha Motor Co., the parent company of Yamaha Motor USA and Yamaha Motor Canada LTD., announced they were leaving the snow business entirely in 2025. “The 2024 model year will be the final for available product in the European Market, while North America’s final production will be the 2025 model year,” according to the official statement from Yamaha Motor Co. Ltd. “Yamaha distributors will be working closely with dealers to minimize impact and best position their business over the next 12-36 months.”

Closer to home, Yamaha snowmobiles shares, “Since our announcement on Wednesday, the outpouring of support and positivity has been overwhelming. We love reading and seeing the memories Yamaha has made on your winters with Family and Friends!” 

Bottom Line? “We’re here for another 2 riding seasons in North America, and the 2024s are already in production. We will support you with parts, warranty and service for years after should you decide to buy a Yamaha snowmobile for the 2024 and 2025 model years. We would like to thank our loyal customers for their passion towards snowmobile over the years and will celebrate the storied history of Yamaha snowmobiles together!”

If you have further questions about this announcement, a list of FAQs can be found here:

American Customers:

https://www.yamahamotorsports.com/news/snowmobile-faq

Canadian Customers:

https://www.yamaha-motor.ca/en/snowmobile-faq 

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