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  • Dealernews
  • Nov 23, 2022


With the recent sales of Red Bluff Motorsports and the three Barney’s Motorcycle & Marine dealerships to Dave Veracka, Performance Brokerage Services solidifies their standings as North America’s highest volume dealership brokerage firm. In fact, over the past 5 years, Performance Brokerage Services has advised on the sale of more than 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2021, the company consummated 72 transactions, marking a record-breaking year. George C. Chaconas was the exclusive advisor for these transactions and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services.

“When my Associate, Courtney Bernhard, and I met with KC and Todd for lunch, I was not sure how serious they were about selling.,” says Chaconas of the Barney’s deal with Dave Veracka. “Naturally, it is a very emotional and difficult decision to sell a family business after 76 years. With no succession plan, they decided to move forward and hire us. We were thrilled to have the opportunity to help the family maximize the value of their life’s work and sell their largest asset. We knew this was a special opportunity for only a select group of buyers, and ultimately Dave Veracka was the logical and unique fit. 

“I would like to thank KC and Todd, along with their families, for their perseverance in seeing this transaction to the finish line amid the obstacles we faced along the way. I look forward to Dave Veracka and his team building on the iconic Barney’s brand. It has been a true honor and pleasure to facilitate this transaction, and I wish KC and Todd a well-deserved retirement.”

“To say I’m thankful is an understatement,” adds Courtney Bernhard.  “A year ago, I took a leap of faith and approached the owners of the legendary Barney’s Motorcycle & Marine to see if they would consider a sale. Although they hadn’t contemplated selling, with careful consideration and divine timing, they decided to pursue a sale. We knew in order to be the right fit, the buyer would really need to grasp the immense dedication that Barney’s had within the racing community, their passion for the outdoors, and above all, the love of their staff. I am honored that they allowed us to guide them through this process. The efforts to complete a sale of this size, while maintaining business operations and employee morale, was no small task. 

“I want to thank KC and April Wood, Todd Hempstead and their entire staff for getting to the finish line, always willing to help, and smiling even when it felt like we would never see the end,” she adds. “They went above and beyond, working countless hours, to get the dealerships ready for the transition. It’s clear to see why the Barney’s name has been so well-respected for over 75 years. I wish the entire family a very happy retirement, and hope they enjoy their next chapter in life. I have no doubt that Dave Veracka and his family will continue the spirit of Barneys legendary reputation and propel the dealership to new and exciting heights!” 

With 25+ years of experience, 700 dealerships sold and a 90% closing rate, the company’s reputation is unmatched and governed by the utmost ethical conduct and integrity. For more information about the services offered by Performance Brokerage Services, visit:

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