Progressive IMS Outdoors announced the dates and locations of its 2022 tour. Produced with Progressive Insurance as the title sponsor for the 13th consecutive year, the eight-city series will revisit three markets that hosted the indoor version of the International Motorcycle Shows (Colorado, Arizona and New York) and return to five markets that IMS Outdoors visited last year (Chicago, Pennsylvania, Atlanta and Northern and Southern California).
"The launch of IMS Outdoors was an exciting challenge that armed us with learnings we look forward to applying on the 2022 tour, including an expansion of the highly successful demo program, growing our electric footprint, and adding more experience-focused offerings," said Tracy Harris, SVP of Progressive IMS Outdoors. "The Powersports industry is amid a transformative period in time as new brands emerge, such as bespoke and electric companies, and we welcome an all-new generation of riders."
2021 Tour Results:
- More than 35,000 motorcycle demo rides were taken across the eight-city tour
- Nearly half, 44%, of attendees were new to riding or prospective riders; IMS is a catalyst for industry-wide growth and is driving new customers for exhibitors and event sponsors
- The introduction of SxS and eBike demos were well-received and indicated the community's growing interest in adjacent products
- Influenced by IMS' award-winning Discover The Ride program, three different programs put more than 1,600 adults and teens on a motorcycle for the first time
- Nearly 1,700 kids rode two-wheeled balance and battery-operated bikes with Strider, Harley-Davidson and Husquvarna
"We could not be more excited to announce this year's tour schedule, which was built in partnership with the industry's leading OEMs," added Harris. "Our team is working diligently to produce an even more robust event that brings the love of riding to life and look forward to sharing more details regarding activations and participating brands with our community soon."
IMS 2022 Schedule:
COLORADO
The Ranch Events Complex
June 17-19, 2022
CHICAGO
Goebbert's Farm
June 24-26, 2022
PENNSYLVANIA
Carlisle Fairgrounds
September 16-18, 2022
NEW YORK
The Nassau Veterans Memorial Coliseum
September 23-25, 2022
ATLANTA
Venue TBA
September 30 – October 2, 2022
NORTHERN CALIFORNIA
Santa Mateo County Event Center
October 21-23, 2022
ARIZONA
Westworld of Scottsdale
October 28-30, 2022
SOUTHERN CALIFORNIA
OC Fair & Event Center
November 4-6, 2022
Save the date on your calendar and visit www.motorcycleshows.com