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ROYAL ENFIELD UNVEILS SG650 CONCEPT MOTORCYCLE AT EICMA 2021

  • Dealernews
  • Nov 24, 2021

 

Royal Enfield, the global leader in the middleweight motorcycle segment (250cc - 750cc), opened its showcase offering at EICMA 2021 with the unveil of the Royal Enfield SG650 Concept motorcycle—marking another chapter in the brand’s 120-year journey of creative expression and conceptual development.

The SG650 Concept is the result of a challenge set to Royal Enfield’s Industrial Design Team by Mark Wells, Chief of Design. At its core, the message underpinning the concept build was about celebrating “transition.” The aim, through this challenge, was for the Royal Enfield team to embark on a new creative journey with the SG650 Concept, starting from within Royal Enfield’s classic design sensibilities and pushing into a whole new era of what Royal Enfield motorcycles of the future could look like.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica .

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