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SHIFTING GEARS: 10X NATIONAL CHAMP GEOFF AARON JOINS CPD BRANDS

  • Dealernews
  • Apr 12, 2024

 

Branching out beyond trials,10X National Champ Geoff Aaron has joined the diverse family of brands offered by Central Powersports Distribution. Aaron will start in his sweet spot getting the Electric Motion trials effort off on the right foot this weekend as the NATC (North American Trials Council) series kicks off the 2024 National Season in Kingman Arizona. Once EM promotions are balanced, the focus will turn to Rieju for their new adventure models, along with the E-Tango and then AJP and SWM.

Branching out beyond trials,10X National Champ Geoff Aaron has joined the diverse family of brands offered by Central Powersport Distribution. Aaron will start in his sweet spot getting the Electric Motion trials effort off on the right foot this weekend as the NATC (North American Trials Council) series kicks off the 2024 National Season in Kingman Arizona. Once EM promotions are balanced, the focus will turn to Rieju for their new adventure models, along with the E-Tango and then AJP and SWM.

“Geoff’s vast experience in the off-road market and being based in Southern California is the perfect hire to help us gain the exposure and to create the partnerships we want with the magazines and industry,” says CPD CEO Mark Berg. “Electric Motion has a bunch of new exciting products coming to the USA with even more coming this fall, we need someone to focus on EM right away and there is no one better than Geoff to fill this role.”

Berg believes the 10-time National Trials Champ and former GasGas off road manager will have an immediate positive impact on the CPD brands. “Geoff’s first task will be to focus on Electric Motion with the new Escape X, Escape XR and upcoming new Epure FACTOR-e trials model. Promotions, brand development and dealer relationships will be the core efforts along with creating a stronger relationship within the Southern California MC industry for all the CPD brands including Rieju, SWM and AJP.”

“I had the opportunity to visit the new EM Factory in January for their Epure FACTOR-e launch and got to visit the Rieju team in Figueres, Spain,” adds Aaron. “I have been experimenting with the EM Comp for a month now and have been impressed by the technology and adjustability with the EM connect platform. Being able to tune the motorcycle for all levels of riders from your phone is the future. The newest version EM EPure FACTOR-e with a 4-speed gearbox is adding even more excitement and capability for top-tier trials competition. I am looking forward to helping CPD with its growth.” 

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