In a slick move Motul USA has hired Harley-Davidson exec Amber Bates as General Manager. “We're smaller than your typical energy company, and this agility becomes crucial during this period of profound transformation we find ourselves in," notes Guillaume Pailleret, Chief Business Officer. "Amber possesses something truly exceptional, from her deep connection to powersports to her captivating personality. I'm incredibly excited to see her take the helm at Motul and lead our North American team towards an exciting future.”
In her new role, Bates will manage teams across the United States and Canada, overseeing all aspects of sales, marketing, logistics, and technical operations. Her vision and expertise will be instrumental in driving Motul's ambitious plans in North America.
"I'm thrilled to be joining Motul as the General Manager of North America," adds Amber, "Motul is a brand that stands for premium quality and performance, which I'm excited to be a part of. Drawing from my 10 years of experience at Harley-Davidson, I'm eager to contribute to Motul's core business and embrace the unique opportunities that come with their future transformation. Managing a team is a privilege, and I'm dedicated to fostering my team's success. I look forward to collaborating with the team at Motul USA to capitalize on the opportunities ahead and achieve our goals."
While with The Motor Company, Bates served as Director of Sales - West Region and formerly worked across the dealer operations, marketing and product planning departments. She has an MBM from Bellevue University and a degree in Public Relations and Journalism from Creighton University.