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  • Dealernews
  • Jun 07, 2024


With the planned retirement of CFO Blake Lawson after the annual shareholders meeting set for June, RumbleOn announced the appointment of Tiffany Kice effective June 24, 2024. Most recently with Pegasus Logistics Group, a privately held logistics company where she served as CFO since 2020. Kice brings more than 25 years of experience in financial leadership roles for public and private companies across various industries, including extensive expertise in multi-site retail.

"Her experience makes her a perfect fit for RumbleOn as we continue to transform our business,” notes RumbleOn CEO Mike Kennedy. "We are thrilled to welcome Tiffany to the RumbleOn team as our new CFO… Her experience with growth-focused, public and privately held companies and her expertise with multi-location retail businesses make her a perfect fit for RumbleOn as we continue to transform our business."

Kice started her career at professional services firm KPMG in Dallas, and her background includes strategic financial planning, risk management and leadership of IT, finance & human resource professionals. She holds a B.B.A. in Accounting from the University of Texas, Austin.

"I am excited to join RumbleOn at such a pivotal time in the company's history," she adds. "The evolution of the company and its rapid movement to becoming the largest, fastest growing retailer in powersports will make this an exciting and challenging role. I look forward to helping RumbleOn execute its strategy and continue to deliver value for customers and shareholders."

Not only is she a financial expert, Kice is also an enthusiast. Growing up in Texas, she and her brother enjoyed water skiing and riding ATVs as children. Today, along with her husband of 25 years and two adult daughters, she enjoys time at the lake where she's the expert pilot for wakeboarding and tubing.

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