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  • Dealernews
  • Mar 06, 2024


Although the new MX bike took center stage at Triumph’s pavilion at AIMExpo, new National Sales Manager Blaine Schuttler was presented in his newly created position. A former dealer himself, his duties include cross-functional team leadership with a focus on sales team management, enterprise sales leadership and organizational implementation for U.S.A. and Canada

“Triumph is currently in one of our most aggressive growth periods in history, and we are committed to building a solid foundational team of industry-leading professionals committed to the success of our dealers, customers and the Triumph Brand,” notes Rod Lopusnak, General Manager, Triumph Motorcycles America. “Working at all levels of sales, Blaine brings a strategic and collaborative attitude to the organization, with the experience to make efficient, exponential gains… we are confident that he will help achieve our current and future goals for Triumph.”

Schuttler brings his 30 years of professional powersports industry, most recently as VP of Motorcycle Sales in North America for KTM. Schuttler started as the owner and operator of a successful dealership in Canada for 10 years. This was followed by a combined 20 years as an OEM exec, including stints as District Sales Manager, followed by Sales Director for US & Canada at KTM and then graduating to Managing Director for US & Canada for Husqvarna.

“I have always had the ambition to grow in business with a brand that connects with my passion for motorcycles,” says Schuttler. “Triumph’s aggressive strategic plans to enter new market segments is both inspiring and motivating. I look forward to being an integral part of Triumph’s success in the coming years.”

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