Looking to engage dealers in Canada, industry veteran Gerry Picard has been named Volcon’s first officer… um, Canadian National Sales Manager. “We are excited to announce our expansion into Canada,” said Melissa Coffey, Vice President of Global Revenue and Business Development at Volcon. “It’s an important market for our growing line of 2-wheel and 4-wheel products and a natural extension of our efforts in the U.S. Gerry brings decades of experience in helping dealership owners grow their business and we’re glad to have him represent our brand in Canada.”
Picard brings a strong knowledge of Canadian powersports dealership operations, having most recently served as Canadian Director of Sales for Mahindra Vehicle Sales & Service for its ROXOR brand from 2018-2022. Picard also spent a combined 30 years with BRP and Yamaha in a variety of positions, including dealer development, product development and territory management. He has also worked in various consulting roles. Volcon is on track to establish 30 to 40 dealers in 2023 and 50 to 60 2024. "The powersports industry is on a fast track of change moving to electric mobility, with Volcon on the leading edge of this change,” Picard said. “I invite all Canadian dealers to reach out and look at how Volcon can dramatically increase their bottom line with an excellent lineup of both 2-wheel and 4-wheel electric vehicles.” Timing coincides with the Canadian government's recent climate change regulations including a federal carbon tax and an EV mandate that will require all new passenger vehicles and light trucks sold in Canada after 2035 be electric zero-emission vehicles.
“These regulations show that Canada is thinking about EV seriously and we’re making a sound choice to work with our neighbors up north,” Coffey concludes. “We’re confident it will be a robust market for expansion, especially as the need for other zero-emission vehicles plays a role in furthering Canada’s efforts to fight climate change.” Based in Alberta, Picard graduated with a Bachelor's degree in Business/Commerce from Northern Alberta Institute of Technology. Picard welcomes interested Canadian dealers to reach out to him at:
gerry.picard@volcon.com