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SHIFTING GEARS

  • Dealernews
  • Jul 28, 2023

 

Just in time for Sturgis, the go-fast guys from Wisconsin are expanding the team as S&S adds JJ... Jeremy (JJ) Braun is now managing key accounts as well as handling business development responsibilities from the Viola headquarters. Braun comes to S&S after spending the last few years driving sales in the automation space and before that a decade at Harley-Davidson.

"JJ brings solid experience, a passion for motorcycles and the aftermarket and a rider’s perspective that makes him a perfect fit for S&S," says VP of sales Eric Bondy. A biker to the core, Braun currently rides a custom Cross Bones but he will probably ride his late model bagger to the Rally. Like all S&S faithful, he is already eyeing performance parts for both his bikes. 

"Starting with Sturgis, look for JJ to make it out to key industry events this summer as part of his ongoing support of future growth," Bondy adds. 

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