With Karim Donnez, former president of BRP’s Marine Group shockingly jumping ship to LiveWire, 35-year veteran Bernard Guy takes the helm for BRP Marine: “We are proud to announce that long-standing BRP executive Bernard Guy is appointed to the position of President, Marine Group,” says BRP President and CEO José Boisjoli.” Guy also keeps his current responsibilities as Executive Vice-President, Global Product Strategy.
“Throughout his career with BRP, Bernard has shared our values of passion and drive to create the ultimate experience for our customers,” adds Boisjoli. “As a trusted and seasoned executive, Bernard is the ideal candidate to continue working on our strategic plan to transform the marine industry, alongside our talented marine management team. We thank Karim for his contributions to our organization and for leading our marine strategy over the past few years.”
Since 2018, BRP Marine has branched out with the addition of three brands since 2018: Alumacraft, Manitou and Quintrex. Last summer, BRP launched fully redesigned boats and pontoons equipped with the groundbreaking Rotax S engine with Stealth technology, which won several awards and praise from the industry. Boisjoli believes BRP is poised for a buoyant business in fiscal year 2024, with projected revenue growth of 35%-40% compared to fiscal year 2023.