Following up on new digs coming in Dallas, Central Powersports Distribution has hired Rod Overstreet as the National Sales & Dealer Development Manager for the OEM Motorcycle brands that CPD represents, including Electric Motion trials bikes, Rieju and SWM. An industry veteran, Overstreet will be able to help CPD continue to grow.
“We are very excited to be working with Rod, as he has the experience and passion for off-road, and that is what we are all about here,” CPD CEO Mark Berg stated. "Rod will continue to nourish our existing dealer relationships, while simultaneously cultivating new dealers for the brands we are partnered with. Based upon the successes we achieved in past projects, I know he is the right person for the large task ahead, especially when tackling the altered business atmosphere in the post-COVID world."
CPD had the misfortune of launching their operations right at the beginning of the COVID pandemic, and since unit availability was scarce among ALL motorcycle manufacturers, CPD dealer growth was slow. As our OEM supply chains slowly continue to improve, Overstreet will be concentrating on Rieju, Electric Motion, and SWM dealer development to fill the gaps in the dealer network throughout the United States.
"These are exciting times at Central Powersports Distribution, and I’m honored to be a part of this team once again as we build for the future, Overstreet adds. “Our goal is simple: make doing business fun and easy - no games or gimmicks. We strive to offer the best possible support to our dealers and to our riders."
In addition to its OEM lines, Viral Brand goggles was recently added to the CPD family of aftermarket brands already in distribution, including Funnel Web Filters, S3 Parts, and Trickbits Protection Parts. CPD will continue to add more aftermarket segments specific to off-road; more announcements are to come on the aftermarket sector for CPD and OEM additions.