With a wealth of powersports industry experience, former dealer Bill Anderson steps up as Western Sales Manager for Sherco USA. "We are excited to welcome Bill to the Sherco family,” says Sherco USA President Ron Sallman. “With his proven track record and deep understanding of the powersports industry, we are confident that Bill will take our efforts out west to new heights. His passion for off-road motorcycles aligns perfectly with Sherco's commitment to delivering top-quality products and exceptional customer experiences.”
Anderson's extensive background in the powersports industry includes previously owning a Sherco - Beta dealership called Sprocket Sport Moto Tech in Spokane, Washington, as well as his role as a dealer development manager with a major OEM, making him a valuable addition to the Sherco USA team. “I am very excited to be joining Sherco USA,” adds Anderson. “I was already very familiar with the brand having been a Sherco dealer. I want to thank Ron and Rhonda (Sallman) for the opportunity to be able to help with the current growth of the Sherco brand in the United States.”
Anderson is known for building quality customer relationships that provided double digit growth with his previous OEM in his region. His expertise will be instrumental in driving Sherco's growth and market share in the western region. As the Western Sales Manager, Anderson will oversee sales strategies, dealer relationships, and market development to ensure Sherco's continued success in the highly dynamic powersports landscape.