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  • Dealernews
  • Apr 10, 2024


To help apex the turn and accelerate into 2024, Turn 14 Powersports has hired Matthew Sturdevant as Director of Brand Management for the company's 12 brands. Sturdevant will lead the development team responsible for a full range of apparel, accessories, maintenance and OE products for motorcycles, ATVs and UTVs. Sturdevant started in this new role earlier this month. He will work out of Turn 14 Powersports' Keller, Texas, office and the company's nearby Innovation Center.

"We are thrilled to welcome Matt to the Turn 14 Powersports team," said Bob Schuetz, President of Turn 14 Powersports. "He will be a great leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves."

Prior to Turn 14, Sturdevant held executive positions in product management and marketing at Lund International and Pella Corporation, where he focused on first-to-market strategies, developing and delivering broad product lines and led the concept, development and launch phases of each company's most innovative new products. He is an avid outdoor sports enthusiast with a passion for hunting, water skiing and snowmobiling. He has also been a sponsor and pit crew member of a local IMCA Modified stock car racing the dirt track circuit in Iowa. Sturdevant and his wife, Kara, have one son.

"I'm excited to spend some time in powersports dealerships to understand the critical product needs of our dealers and to ensure that my new team is doing everything possible to help dealers grow their revenue with great new products," Sturdevant claimed. The brands include Answer, Biker's Choice, BikeMaster, DragonFire, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, Skid Lid and TwinPower.

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