On location and always mobile… at least that is what it says on her signature block! Industry icon and Dealernews cover girl Tigra Tsujikawa has clicked up a gear, going to the National Powersports Dealer Association. She joins the Dealer association as its Membership Marketing Manager, a role she is uniquely qualified for, courtesy of her industry-wide connections. “Bring up her name to someone with experience in this industry, and they are likely to say, ‘oh, I know Tigra, I’ve worked with Tigra,’” said Darris Blackford, Organizational Director of the NPDA.
“She not only has great knowledge about and connections in this industry, but she is an enthusiastic leader who works hard to get things done,” Blackford adds. “Plus she is a hardcore rider, especially on the dirt, so understands why the NPDA’s work to make the powersports industry better is so important.”
Tsujikawa has enjoyed a 25-year career in the industry, including leadership roles in areas ranging from development, merchandising, marketing and branding. She has worked with top tier companies and organizations including Kawasaki, Fox Racing, American Motorcyclist Association and Advanstar. She’s also done extensive marketing consulting with MotoAmerica, Sturgis Motorcycle Museum, Why We Ride Films, Women's Motorcycle Tours, Dealernews and Iron Lilly.