Despite Q4 numbers that were up, the STACYC brand of balance bikes came up a little short on the 2023 consolidated financials. “STACYC volumes were up in the fourth quarter of 2023 compared to 2022, while revenue and operating income were down due to product mix and pricing,” explains LiveWire/STACYC CEO Karim Donnez.
Harley-Davidson purchased the brand back in 2019 and later lumped it with LiveWire. “The acquisition of STAYCYC expands Harley-Davidson's electric portfolio and reinforces its commitment to lead in the electrification of motorcycling,” was the official statement back in the day.
Bottom line: “STACYC is here to stay. The future of this brand is to continue the integrity and organic growth through our developmental products and positive engagement.”